“You cannot photograph the scale of a hangar door. With 360° VR, buyers stand inside our installations from the booth, and we use the same experience at every show.”
Gandhi Automation
Read the Gandhi Automation case study
Heavy machinery
Machine visualisation in VR and mixed reality
Let buyers walk around your machine at full size inside a VR headset, open it up and watch it run. With mixed reality (Meta Quest 3, Apple Vision Pro, HoloLens) the machine appears in the real room. No need to ship a demonstrator or fly the customer to your plant.
- Full-scale presses, bending machines, assembly lines and plants
- Exploded views and cut-aways of internal parts
- Runs at exhibitions, in sales meetings and at the customer's site
Used for: machine tools, HVAC, plastics machinery, automation, material handling.
In detail
More about machine visualisation in VR and mixed reality
What VR and MR machine visualisation is
We build an accurate 3D model of your machine and put it inside a headset. In virtual reality (VR), the buyer is placed in a virtual space with the machine at full size. They can walk around it, open it up and watch it run.
In mixed reality (MR), the machine appears in the real room instead, on headsets such as Meta Quest 3, Apple Vision Pro and HoloLens. Either way, there is no need to ship a demonstrator or fly the customer to your plant.
Who it is for
- Makers of large machines: machine tools, HVAC, plastics machinery, automation and material handling.
- Exhibition teams who cannot bring the real machine to the show.
- Sales teams presenting at the customer's site.
- Training teams who want staff to learn a machine before they touch it.
How it works
- We model your machine, press, bending machine, assembly line or plant in 3D.
- We add exploded views and cut-aways that show the internal parts, and animations of the machine running.
- We load the experience onto VR or MR headsets.
- Buyers put on the headset at your booth, in a sales meeting or at their own site, and explore the machine at full scale.
What is included
- A full-scale 3D model of your machine.
- Exploded views, cut-aways and running animations.
- A VR or MR app for your chosen headsets.
A typical VR booth setup
- Meta Quest 2 or 3 headsets.
- A smart TV.
- Basic booth fabrication.
A typical MR booth setup
- Meta Quest 3 headsets.
- A smart display.
- Basic booth fabrication.
You can try VR and MR machine demos at our Experience Center in Noida before you invest.
Where it has been used
Gandhi Automation uses a 360 VR experience to sell hangar doors at 30+ aviation exhibitions every year.
Case studies
Where this has been used
AR and 3D · ACREX 2026
Showreel · 1:12
Edgetech
Four tools, one story at ACREX 2026: a 3D-printed AHU that comes alive in AR, a touch kiosk and a 3D film. From CAD file to show floor.
Read more360 VR · Aviation exhibitions
Showreel · 1:09
Gandhi Automation
You cannot photograph scale, so we put buyers inside the hangar: 4K 360° VR of real doors on four sites, reused at 30+ aviation shows a year.
Read the case studyAnamorphic LED · IMTOS 2025
Showreel · 1:14
Monotech Engineers
A hologram CEO, 3D machines and an anamorphic LED: three technologies, one booth at IMTOS 2025. A 3D anamorphic booth at IMTOS 2025.
Read the case studyExhibition Solutions
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What clients say
“We opened our Vendor Conference with a life-size AI avatar on HoloBox, in front of 600+ vendors. It answered from our own project records, so what people heard was specific to their work.”
Maruti Suzuki
Read the Maruti Suzuki case study
“Our operators now train on a 1:1 copy of the shop floor in VR before they touch the line. Across six plants, customer PPM came down from 329 to 100.”
Tata AutoComp
Read the Tata AutoComp case study
“We wanted our collection seen at full height without shipping every sample. On a HoloBox, a model walked our garments at true scale, in a fully lit hall, all day.”
Shahi Exports
Read the Shahi Exports case study
“A data platform is hard to make exciting on a show floor. The anamorphic wall did it: over 4,000 visitors came to our booth in two days.”
Experian
Read the Experian case study
“We had a long story to tell in the few seconds a visitor gives a booth. The L-shaped display carried our science, our people and our sustainability work in a way that made people stop in Cologne.”
PI Industries
Read the PI Industries case study
“The L-shape display linked our products to India's landmark infrastructure projects, and that story stopped visitors on a very crowded show floor.”
Gulf Oil
Read the Gulf Oil case study
“The Starflex is 24 metres long, so we could never bring it to a booth. With the touchscreen configurator, buyers build it themselves, and our sales team now uses it as their main way of explaining the machine.”
NBG
Read the NBG case study
“We took our Dojo principles out of the slides. In one workshop, our people learned by doing, across nine experiences in AR and VR.”
Spark Minda
Read the Spark Minda case study
“Having our tractors in 3D, with AR stories for each model, gave our experience centre far more to show than a physical line-up ever could.”
TAFE
Read the TAFE case study
“An air handling unit is large and technical. The 3D printed model, AR and touch kiosk let visitors see inside it in a few minutes, and they kept coming back to the booth.”
Edgetech
Read the Edgetech case study
“The holographic wall shows our partner logos floating in mid-air and blends into the Experience Centre's interiors, so it feels part of the space.”
IBM
Read the IBM case studyFAQ
Frequently asked questions
How can we show heavy machinery at an exhibition without shipping it?
Buyers put on a headset and walk around your machine at full size, open it up and watch it run. You show the whole machine without shipping a demonstrator or flying the customer to your plant.
What is the difference between VR and mixed reality?
In VR the viewer is inside a fully virtual space with the machine. In mixed reality the machine appears in the real room around them.
Which headsets work for VR machine demos?
For VR we use Meta Quest 2 and Quest 3. For mixed reality we support Meta Quest 3, Apple Vision Pro and HoloLens.
Which industries use VR machine demos?
Machine tools, HVAC, plastics machinery, automation and material handling.
Can the same model be used for training?
Yes. The 3D machine model can also be used to build training modules for your teams.
What do we need to set up VR or mixed reality machine demos on an exhibition booth?
For VR, Meta Quest 2 or 3 headsets, a smart TV and basic booth fabrication. For mixed reality, Meta Quest 3 headsets, a smart display and basic booth fabrication. Both run a full-scale 3D model of the machine with exploded views, cut-aways and running animations.