Case study · IMTOS 2025
Monotech Engineers at IMTOS 2025: a hologram CEO, 3D machines and an anamorphic LED screen
The brief: stand out on a busy floor at IMTOS 2025. Three technologies, one booth: the CEO welcomed visitors as a life-size HoloBox 911 hologram, a 3D touch panel showed every machine feature by feature, and machines rolled out of an anamorphic LED wall.
Three technologies. One booth.
In the film
- The brief Stand out among 500+ exhibitors.
- HoloBox 911 The CEO welcomes visitors as a life-size hologram.
- 3D machine touch panel Press brake, rolling and straightening machines in 3D.
- 3D product films Every machine, feature by feature.
- Anamorphic LED Machines rolling out of the wall.
- On the floor A 3D anamorphic booth at IMTOS 2025.
Summary
Monotech Engineers asked us to equip its booth at IMTOS 2025, the 10th India Machine Tools Show, at Yashobhoomi Convention Centre, New Delhi. We built three things: a HoloBox with a life-size welcome from CEO Mr Pallav Aggarwal, a touch panel showing the full machine range in 3D, and anamorphic 3D content on a P2 LED screen at the front of the booth.
The brief
The show
IMTOS is a biennial trade show for machine tools, automation and engineering machinery, organised by K and D Communication Limited. Visitors come from automotive, aerospace, defence, manufacturing and infrastructure. On a floor this busy, a booth has to catch visitors before they reach it.
The client
Established in 1991, Monotech Engineers makes sheet metal machinery and has installations in 45+ countries. Its range includes hydraulic press brakes, shearing machines, plate rolling machines, EOT cranes and special purpose machines, used in automotive, defence, railways and heavy engineering.
Three objectives
Monotech's leadership set three goals for the show:
- A strong leadership presence: Mr Aggarwal wanted to welcome every visitor and explain Monotech's vision across all 4 days, without being tied to the booth every hour.
- Product education: the machines are large and complex, and the full range could never be brought to the show floor.
- Visual impact from the main aisle, to pull visitors in from a distance.
What we built
HoloBox: a life-size welcome from the CEO
We installed a HoloBox, a transparent holographic display, in a prominent spot inside the booth. A pre-recorded message from Mr Aggarwal played continuously as a photorealistic, life-size hologram, visible without special glasses.
Touch panel: the full machine range in 3D
An interactive touch panel held high-fidelity 3D models of Monotech's complete machine range. Visitors could rotate each model, zoom into internal components, see how the machine works and read the technical specifications at their own pace.
Anamorphic 3D content on a P2 LED screen
We created custom anamorphic content for a P2 LED screen on the front fascia of the booth. Using forced perspective, machinery and branded visuals appeared to break out of the screen in 3D, visible from the main aisle.
How it worked on the day
Each piece handled one stage of the visitor's path through the booth:
- Attraction: the anamorphic LED content drew people in from the aisle before they reached the booth.
- Connection: the HoloBox gave every visitor a personal message from the CEO, across all 4 days.
- Education: the 3D touch panel let visitors explore complex machines on their own.
Results
The booth covered all three objectives at IMTOS 2025. The CEO greeted visitors for the full 4 days without being at the booth, the machine range was on show in 3D, and the booth had a clear visual hook from the main aisle.
About the solution
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It gives people a reason to stop at your booth and film it on their phones.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 3 to 4 minutes, looped for the show
- Content sized to the exact LED wall at your venue
More about anamorphic 4D content for LED walls
HoloBox: life-size hologram display
HoloBox is an 86-inch 4K transparent display that shows a person or product as a life-size hologram. Use it to bring your managing director to a conference live from another city, or to run an AI avatar that answers visitor questions at your booth, in several languages.
- AI avatar trained on your product catalogue and FAQs
- 3D product showcases and interactive quizzes
- Available to buy or rent for an event
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