How we help chemical, oil and energy companies
The challenge in this industry
Chemicals, lubricants and energy products are hard to show. There is often no machine to put on the stand, and the real story sits in R&D, manufacturing and the projects the products go into. At large trade fairs, a booth has to make that story visible to people walking past.

Inside the plant, teams have to know what to do in a fire, a chemical spill or when working at height. Those are situations nobody can safely practise for real.
How we help
For exhibitions, we create anamorphic 3D content for L-shaped and curved LED walls and holographic displays that turn a company's story into 3D content for the booth. For plants, we build VR training where teams can practise hazards without danger, with records for compliance and audits.
Projects
PI Industries at Chemspec Europe 2025
Chemspec Europe 2025, held at Koelnmesse in Cologne, is a leading gathering for fine and speciality chemicals. We designed and delivered an L-shaped anamorphic display for PI Industries that told its story: its legacy, R&D capabilities, global partnerships, sustainability focus and manufacturing plans.
Solutions used: anamorphic LED. Read the PI Industries case study.
Novopor at Chemspec Europe 2025
At the same show, we built a custom L-shaped anamorphic LED wall for Novopor. It turned complex chemical innovation into a visual story that drew visitors to the booth and supported business conversations.
Solutions used: anamorphic LED. Read the Novopor case study.
Gulf Oil at EXCON 2025
Its organisers describe EXCON as South Asia's largest construction equipment exhibition. For Gulf Oil Lubricants India we created an L-shape anamorphic 3D display showing India's landmark infrastructure projects, Gulf Oil's automotive and industrial lubricants and its R&D work.
Solutions used: anamorphic LED. Read the Gulf Oil case study.
Solutions that fit
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It gives people a reason to stop at your booth and film it on their phones.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 3 to 4 minutes, looped for the show
- Content sized to the exact LED wall at your venue
HoloFan holographic displays
HoloFan holographic displays show a product, logo or animation floating in mid-air, using a spinning LED fan. They suit booths and lobbies where space is small or the product is too big or too valuable to bring.
- 360-degree product view as a floating 3D hologram
- HoloFan holographic walls for larger booths and lobbies
- Can be combined with touch screens and games
Our work in chemicals, oil & energy

PI Industries
1976 to today, in 3D: PI Industries' science, people and sustainability on an L-shaped anamorphic display at Chemspec Europe 2025 in Cologne.
Read the case study
Novopor
Novopor tells 30 years of speciality chemistry on an anamorphic LED wall at Chemspec Europe 2025
Read the case study
Gulf Oil
From India's landmarks to the lubricant range, in 3D on an L-shape display at EXCON 2025.
Read the case studySolutions we use in this industry
Exhibition solution
Anamorphic 4D content for LED walls
Anamorphic 4D content for flat, L-shape and curved LED walls. 3D illusion films built from your CAD files for your exhibition booth.
See the solution
Exhibition solution
HoloFan holographic displays
HoloFan holographic displays show your product as a floating 3D hologram. Single fans or full holographic walls for compact booths and lobbies.
See the solutionFurther reading
Insight · Tablet AR
How a chemical producer uses AR tablets in explosion-proof zones
How a chemical producer put intrinsically safe AR tablets in ATEX zones and linked them to plant control and maintenance systems.
Read the article
Insight · VR training
How heavy industry groups use standalone VR for safety training
Two industrial groups moved safety training to standalone VR headsets, with ready-made modules, a learn-train-assess method and local-language instruction.
Read the articleFrequently asked questions
How can chemical companies show products at a trade fair when there is no machine to display?
Chemical, lubricant and energy products are hard to show because there is often no machine for the stand and the story sits in R&D, manufacturing and projects. Anamorphic 3D content on L-shaped or curved LED walls makes that story visible, as Metaverse911 did for Novopor and PI Industries at Chemspec Europe 2025.
What VR training modules suit chemical and energy plants?
VR training for chemical and energy plants covers fire safety, PPE, lockout/tagout, working at height and forklift safety, with realistic hazard spotting in your own plant layout. Teams can practise a fire or chemical spill without real danger, repeat it until the response is automatic, and get pass/fail records for compliance and audits.
How can oil and lubricant companies use anamorphic displays?
To turn a product with no visible working parts into a 3D story. For Gulf Oil Lubricants India at EXCON 2025, an L-shape anamorphic 3D display showed India's infrastructure projects, its automotive and industrial lubricants and its R&D work.





