Case study · Chemspec Europe 2025
PI Industries tells its story of innovation on an L-shaped anamorphic display at Chemspec Europe 2025
The brief: tell PI Industries' story of innovation so visitors stop and stay. 1976 to today, in 3D: on an L-shaped anamorphic display at Chemspec Europe 2025 in Cologne, its science, its 800+ scientific experts and its sustainability work played out across two screens.
Dreaming a better planet.
In the film
- The brief Tell the story of innovation so visitors stop and stay.
- The story A pioneer in contract manufacturing, with 30+ global innovator partners.
- People 800+ scientific experts and a presence in 40+ countries.
- Twin screens The L-shape as two windows: plants, labs and people, side by side.
- Sustainability A way of life, measured and shown.
Summary
PI Industries exhibited at Chemspec Europe 2025, the fine and speciality chemicals show at Koelnmesse, Cologne. We designed and delivered an L-shaped anamorphic display for its booth that told the company's story in one 3D sequence.
The brief
Chemspec Europe is a crowded floor, and a screen playing a corporate video on loop is easy to walk past. PI Industries needed a way to show its heritage, science, scale and ambitions in a form that would stop visitors and start conversations.
What we built
We built an L-shaped anamorphic display: 3D content on an LED wall that turns a corner, so the visuals appear to come out of the screen without glasses. The content was planned as a single story, from heritage to innovation, from capability to vision, and from India to the world. It covered six themes:
- The pioneer's journey: PI Industries pioneered contract manufacturing in India and has built over 50 years of global partnerships on precision, consistency and trust.
- Collaboration: the company works alongside clients across the full agrochemical value chain, from ideas to development to scale.
- Science: process development, flow chemistry, biotechnology and enzymatic platforms, and expansion into performance chemicals and pharmaceuticals.
- Infrastructure: 800+ experts, automated facilities, and digital systems for managing complexity and reducing risk.
- Sustainability: community impact, carbon reduction, circularity and globally recognised ESG credentials.
- The vision: growing from India to the world as a science-led global manufacturing partner in life sciences.
How it worked on the day
Every frame followed the same storyline, so the booth team could pick up the conversation from whichever theme interested a visitor.
Results
The display gave PI Industries a clear way to tell its brand story to a specialist audience, and gave visitors a reason to engage with it.
About the solution
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It gives people a reason to stop at your booth and film it on their phones.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 3 to 4 minutes, looped for the show
- Content sized to the exact LED wall at your venue
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