Case study · Plastindia
An interactive 3D configurator for the NBG Starflex Printography machine
The brief: explain a 24-metre machine to buyers on a booth. Build your Starflex, right here: a touchscreen 3D configurator walks the line from unwinder to rewinder, lets buyers choose units and watch the machine length update live, and captures a lead at checkout. Used at Plastindia 2026.
Build your Starflex. Right here.
In the film
- The brief Explain a 24-metre machine to buyers on a booth.
- Walk the line Unwinder to rewinder, every unit in 3D.
- Stations Flexo, gravure, cold foil, die cutting and turn bar.
- The configurator Choose units and watch the length update, from 15,842 mm to 24,644 mm.
- Leads Proceed to checkout: a lead captured on the spot.
- The result Used at Plastindia 2026.
Summary
NBG Flexible Packaging Machinery makes flexographic printing machines. We built an interactive 3D configurator for its Starflex Printography machine, run on a large touchscreen at NBG's booth at Plastindia 2026. NBG's sales team made it their main way of explaining the machine.
The brief
The Starflex Printography machine is a large industrial printing system with many modules, configurations and technical specifications. Taking the full machine to trade shows is difficult and expensive.
Brochures and photographs could not show buyers what the machine can do, how it works inside or which options are available. NBG needed an interactive tool that could stand in for the physical machine on the exhibition floor.
What we built
We designed and developed a fully interactive 3D configurator for the Starflex, running on a large touchscreen display. Visitors could rotate and zoom a high-fidelity 3D model in real time and look at every component, from the central drum to the individual printing stations, drying units and rewinding system.
Key features:
- Real-time module configuration
- Exploded view to show internal mechanisms
- Technical specification overlays
- Comparison mode to view two configurations side by side
How it worked on the day
The configurator ran in front of buyers, distributors and industry professionals.
Plastindia 2026
Plastindia 2026, the 12th International Plastics Exhibition, Conference & Convention, ran from 5–10 February 2026 at Bharat Mandapam, New Delhi, under the theme “Bharat Next”. It brought together over 2,000 exhibitors from 80+ countries and 600,000+ visitors, across processing machinery, raw materials, automation, recycling and sustainable solutions. NBG used the show to launch the configurator.
Results
- NBG's sales team reported that it became their main tool for explaining the product, replacing long verbal pitches with a self-guided, visual demo.
The same approach works for other complex industrial products, from pharmaceutical packaging equipment to any machine that is hard to bring to a show.
About the solution
3D product configurators
A touch-screen or tablet app where buyers choose the model, options and add-ons, watch key parts animate, and leave their details in the same app. Your booth becomes a lead-capture point, and your sales team gets a tool they can use after the show.
- Choose variants, options and configurations in real time
- Animations of key parts and how the machine works
- Lead form built in, with data you own
- Runs on touch screens, tablets, web and LED walls
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