Shahi Exports runs a holographic runway on its Bharat Tex 2026 stand

Summary

Shahi Exports hired a HoloBox for its stand at Bharat Tex 2026 and used it as a holographic runway. A model walked at full height and garments turned at true scale, visible to the naked eye in a fully lit hall. The collection ran all day across four days.

The challenge

Fabric is bought on drape and fall, and neither shows on a static form. A mannequin holds one look until someone re-dresses it, and a rail reduces every garment to a sleeve.

A stand also gets only seconds of attention from people walking the aisle, and visitors arrive throughout the day. Shahi needed a way to show the whole collection in motion, all day, without a catwalk or a scheduled show.

What we built

We shot real samples and a model against a controlled background in a single studio session. We then isolated, graded and mastered the footage for holographic playback. That one shoot produced the whole reel: every look the stand showed across the four days.

The reel was loaded locally onto the HoloBox, which shows photorealistic, life-size content inside a transparent enclosure. It needed only mains power: no network, no rigging, no lighting package and no operator on the stand.

How it worked on the day

A life-size runway on the stand

Complete looks played at life size, giving the effect of a runway without a physical catwalk.

The range without every sample

Many garments and collection highlights were shown digitally, so the stand did not need to display every physical sample.

Garments at full scale

Garments appeared at human scale, so visitors could see the silhouette, styling and overall presentation clearly.

Running all day, offline

The reel played on loop, independent of the venue's network, so anyone passing could watch without waiting for a scheduled presentation.

Results

Shahi showed its full collection in motion, at true scale, for four days from one studio shoot and one unit.

The same unit can do more than a runway. Without reconfiguring it, it can support guided factory tours with leadership presentations, collection previews, meetings and a permanent showroom display.