Case study · SFI Expo 2026
Fluidra’s Olympic pool as an interactive 3D hologram at SFI Expo 2026
At The Times of India SFI Expo 2026, visitors to the Fluidra stand explored a 3D Olympic aquatic center, its plant room and its diving pool on a HoloBox, with no headset or app.
Walk-ins became walk-throughs.
In the film
- The idea Dive in, no water required: Fluidra's pools as a 3D hologram at SFI Expo 2026.
- Every layer Filtration to lighting, every system visible at once.
- Systems, not slides The pool explains itself, no brochure required.
- Visitors in control 3D models, explored by the people who build facilities.
- Consultants, hands on Facility planners exploring systems they would normally only see on paper.
- The result Walk-ins became walk-throughs.
Summary
Fluidra exhibited at The Times of India SFI Expo 2026, under its AstralPool arch in Hall 14. We built an Olympic pool aquatic center in 3D and ran it on a HoloBox on the stand for the three days of the show.
Visitors could explore the pool, a cutaway of the plant room and the diving set, and interact with the content without a headset or app.
The brief: present pool equipment you cannot bring to a stand
Fluidra wanted to present its products at SFI Expo 2026 and give visitors an engaging experience at the stand. An Olympic pool, its plant room and a diving set cannot be shown at full size in an exhibition hall, so the products had to be shown in 3D.
What we built
An interactive 3D holographic experience on a HoloBox, built around a complete Olympic pool aquatic center.
The plant room
A cutaway of the plant room shows the filtration and pumps that run the pool.
The diving set
Every platform from 1 to 10 metres, with the sparger running underneath: the bubble cushion that divers train over.
Interactive avatar content
Interactive digital avatar content invited visitors to engage with the experience at the stand.
How it worked on the day
The HoloBox is a glasses-free display, so visitors walked up and explored the content directly, with no headset, app or training. The unit ran on the Fluidra stand across the three days of the expo.
Results
- Fluidra showed a full Olympic aquatic center, plant room and diving set on one unit.
- Visitors explored the products themselves, with no equipment to wear or install.
About the solution
HoloBox: life-size hologram display
HoloBox is an 86-inch 4K transparent display that shows a person or product as a life-size hologram. Use it to bring your managing director to a conference live from another city, or to run an AI avatar that answers visitor questions at your booth, in several languages.
- AI avatar trained on your product catalogue and FAQs
- 3D product showcases and interactive quizzes
- Available to buy or rent for an event
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