The problem: it is hard to judge XR without trying it
Most decision-makers have read about VR, AR and digital twins, but few have tried a solution built for their own industry. Headsets, software and use cases come from many different suppliers, and it is difficult to compare them or picture how they would work in your organisation without seeing them side by side.
The idea: everything under one roof
We set up India's first Metaverse Experience Center (MEC) in Noida to solve this. It brings headset makers, immersive technology providers and potential buyers together in one place. Associations, delegations, clients and partners visit to see live use-case demonstrations, compare solutions and discuss how to bring them into their own sectors.
In the 65 days after the inauguration, industry visitors came to explore how they could use immersive technology in their organisations. The center has also been covered in national media.
Technologies you can try
- Virtual reality: industry-specific training, walkthroughs, and realistic experiences at the VR station.
- Augmented reality: product visualisation and marketing.
- Assisted reality: remote assistance and maintenance demonstrated on real machines such as a car or a bike.
- Digital twins: industry-specific twin simulations, data collection and analysis.
- Virtual worlds: business and consumer experiences, including ones with AI integration.
- Gamification: game-based simulations for employee onboarding and training.
Headsets and devices
The center has more than 15 AR and VR headsets, so most guests in a group can try demonstrations at the same time. Visitors use them at live demo booths with real equipment and machines.
- VR devices: HTC Vive, Oculus Quest 2 and 3, Pico, Ajna Lens, VRone and JioGlass.
- AR devices: RealWear, Vuzix and JioGlass.
Industries covered
The center shows use cases for automotive, pharma, aerospace and defence, FMCG, e-commerce, power and mining, so visitors see solutions they could put into practice in their own organisations.
Events held in the first months
We host industry-specific XR events where associations and delegations get hands-on experience. Each event starts with a 45-minute metaverse talk by Rrahul Sethi, founder of Metaverse911.
Inauguration day
The center opened in Noida on 1 March 2024 with more than 30 guests. They tried VR, AR, MR and other immersive experiences, and took part in discussions, presentations and use-case demonstrations.
Pharma Day
21 pharma leaders from 12 companies explored use cases for pharma and healthcare, from interactive demos of virtual drug trials to AR applications for marketing and training.
Enterprise XR Day
An Enterprise XR session gave leadership teams a clear understanding of immersive technology, its use cases and its practical impact, followed by hands-on, industry-specific demonstrations and time for questions.
L&D Day
L&D leaders from companies including Ericsson, ZS Associates, Bristlecone and Birlasoft explored immersive solutions for employee training and development, with hands-on demonstrations on more than 10 headsets.
Media coverage
- Gadgets 360 covered the launch and the center's AR, VR and immersive technology offerings.
- Business Wire India and The Print carried the launch press release, and Times Now reported it.
How to make the most of a visit
- Bring the people who will decide and the people who will use the solution, such as plant heads, L&D and marketing.
- Tell us your industry and the problem you want to solve, so we can line up the right demonstrations.
- Try the same use case on more than one headset to compare comfort and fit.
- Use the Q&A time to ask how a solution would work in your own plant or process.
Next step
If you want to explore immersive technology for your organisation, book a visit to the Metaverse Experience Center in Noida.
First published on the Metaverse911 blog.
