Exhibition stall ideas and booth ideas from real shows

At Global Fintech Fest 2025 in Mumbai, 1,00,000+ attendees walked past 400+ exhibitors. Experian's booth used a 10×10 ft anamorphic LED wall, which drew 4,000+ visitors in two days.

This guide collects the stall ideas our clients have used, with what happened on the day. Each one links to the full case study.

Start with the job the stall has to do

Our exhibition work follows one framework, used across 35+ enterprise events:

• Attract: a display on the fascia that can be seen from across the hall.
• Engage: something visitors can react to or take part in.
• Enquire: a natural conversation starter for the booth team.

The ideas below map to those three jobs. Most good stalls use one idea for each.

1. An anamorphic LED wall

Anamorphic content is 3D animation made for an LED wall so that, from the right viewing angle, your product seems to break out of the screen. Nobody needs glasses. It gives people a reason to stop at your booth and film it on their phones.

Experian's product is software, so there was nothing physical to put on the stand. The wall turned its data capabilities into 4D visuals.

The shape of the wall depends on your footprint and on how visitors walk past:

• L-shape corner: the most used shape for high-impact stands, as for C-DOT at India Mobile Congress 2025 and PI Industries at Chemspec Europe 2025.
• Flat fascia: for linear booths seen only from the front, as for Avantec Aircon at ACREX 2026.
• Inward L-shape, U-shape, curved arc, double-sided island or hybrid: for storytelling, luxury looks, island booths and irregular spaces. Gulf Oil used an inward L-shape at EXCON 2025.

A practical tip: when the closest visitors stop less than 5 metres from the wall, use P2.5 or P3 pixel pitch panels. A P4 panel costs less but visibly pixelates the illusion at close range. Films usually run 3 to 4 minutes and loop all day. Content starts at ₹50,000 per minute of film, plus GST, and the LED wall is quoted separately. See the anamorphic cost guide. More on anamorphic content.

2. A life-size hologram presenter

A life-size person gives visitors something a flat screen does not. A HoloBox 911 is an 86-inch transparent 4K display in a 7-foot unit, and it can show a recorded welcome, a live speaker from another city or an AI avatar.

• At IMTOS 2025, Monotech Engineers greeted visitors with a hologram welcome from its CEO through all four days, to stand out on a busy show floor.
• At Bharat Tex 2026, one HoloBox on the Shahi Exports stand ran a life-size holographic runway for four days.
• At Global Fintech Fest, ACT21 Software used a life-size AI avatar to introduce its BFSI products, which gave its team an easy way into conversations.

If you only need one for the show, HoloBox rental starts at ₹75,000 a day for the unit, plus GST, with content and on-site support charged separately. See the HoloBox price guide. For a presenter that answers questions, see AI avatar holograms.

3. A floating product for a compact booth

When floor space is tight, a 3D product can float in the glass instead of standing on a plinth. Fluidra showed an Olympic aquatic center, plant room and diving pool as an interactive 3D hologram at SFI Expo 2026, with no headset or app. For the smallest booths, HoloFan holographic displays show a product floating in mid-air, from a single fan to a full holographic wall. Rental starts at ₹25,000 a day for one 65 cm fan, plus GST.

4. Your product at actual size, in AR

Big products are expensive to ship and hard to fit on a stand. With AR product visualisation, a visitor scans a QR code with a phone or tablet and your machine appears at actual size, with hotspots, animations and spec sheets. At ACREX India 2026, Edgetech paired a 3D printed model of its air handling unit with an AR layer, a touch-screen product kiosk and a looping 3D film.

5. A VR walk-around of a machine you cannot bring

Some machines will never fit through the hall door. VR and mixed reality machine demos let buyers walk around, open up and watch your machine run at full size. Our 4K 360° VR experience puts buyers inside Gandhi Automation's real hangar door installations, and it is reused at 30+ aviation exhibitions a year.

6. A configurator that captures the lead

A touch screen gives visitors something to do while the team is busy, and it records what they were interested in. NBG used our touch-screen 3D configurator for its Starflex Printography machine at Plastindia 2026 to explain the machine to buyers.

7. A game that makes the product the hero

Games give visitors something to do on the stand. For ASKA at the India HSE Summit, we built an IoT fire safety game played with real extinguishers, alongside a 3D product app on tablets and an AR light tower. Our Fire Guardian Challenge works on the same idea: visitors use a real extinguisher with IoT motion sensors to fight a fire on a 100-inch LED screen, with scores and a leaderboard. More on IoT simulations.

How to choose for your stand

• Footprint and approach: your booth size and the way visitors walk past decide the LED shape. We advise on it at the first meeting.
• What you sell: software and services suit anamorphic stories and AI presenters. Machines suit AR, VR and configurators.
• What you want visitors to do: stop, talk to someone, or leave their details. Pick one idea for each.
• Timing: for an anamorphic wall, start at least 4 weeks before the show, as the film takes 2 to 4 weeks to make. See upcoming dates in the trade-show calendar.

You can see HoloBox, anamorphic LED and AR demos running at our Experience Center in Noida before you decide. All of our exhibition work is under exhibition solutions.