Exhibition · New Delhi
SFI Expo 2026: Fluidra’s pools as a 3D hologram
Walk-ins became walk-throughs.
In the film
- The idea Dive in, no water required: Fluidra's pools as a 3D hologram at SFI Expo 2026.
- Every layer Filtration to lighting, every system visible at once.
- Systems, not slides The pool explains itself, no brochure required.
- Visitors in control 3D models, explored by the people who build facilities.
- Consultants, hands on Facility planners exploring systems they would normally only see on paper.
- The result Walk-ins became walk-throughs.
At SFI Expo 2026 Fluidra used a HoloBox911 hologram display to show complete pool environments in interactive 3D, from an Olympic pool to the plant room, on a stand in Hall 14.
Visitors drove the presentation themselves from a touch panel. It covered:
- The diving pool, with every platform from 1 to 10 metres and the sparger running underneath, which creates the bubble cushion divers train over
- The plant room as a cutaway, with sand filters, pumps, heat exchangers and pipework: the half of a pool contract a buyer never gets to walk through
- A movable bulkhead that splits a 50m Olympic pool into three set-ups, 50m, 25m and water polo, without draining a litre
What we built
Fluidra’s Olympic pool as an interactive 3D hologram at SFI Expo 2026
Summary
Fluidra exhibited at The Times of India SFI Expo 2026, under its AstralPool arch in Hall 14. We built an Olympic pool aquatic center in 3D and ran it on a HoloBox on the stand for the three days of the show.
Visitors could explore the pool, a cutaway of the plant room and the diving set, and interact with the content without a headset or app.
About SFI Expo 2026
Sports, Fitness & Infrastructure Expo, or SFI Expo, is The Times of India’s business-to-business exhibition and conference for India’s sports, fitness and sports infrastructure industries. The 2026 show was the first edition, set up as an annual platform to put the people who plan, build, equip and run sports facilities on one floor with their suppliers.
Dates, venue and organiser
- Dates: Thursday 30 July to Saturday 1 August 2026, 10am to 6pm daily
- Venue: Hall 14, Bharat Mandapam, Pragati Maidan, New Delhi
- Organiser: The Times of India (Bennett Coleman & Co. Ltd), through its response and brand capital division
- Planned scale: 200+ exhibitors from over 10 countries and 1,000+ products and services (organiser projections made before the show)
The expo was unveiled by Mansukh Mandaviya, the Union Minister for Youth Affairs and Sports, with the Ministry of Youth Affairs and Sports. It is aligned with Khelo India, Fit India and Sports Authority of India programmes, and with the national aim of placing India among the top ten sporting nations by 2036 and the top five by 2047.
Industry focus
The organiser grouped the show into four pillars:
- Sports infrastructure: stadiums and arenas, flooring, turf and tracks, seating, lighting, HVAC, roofing, scoreboards and LED screens, and aquatic facilities such as pools, filtration and water treatment
- Sports technology: wearables, AI analytics, performance monitoring, smart arenas, fan engagement, e-sports and AR and VR training tools
- Fitness and performance: gym and training equipment, rehabilitation, sports medicine, nutrition and recovery technology
- Goods and manufacturing: technical textiles, rubber, leather and composites, CNC and moulding machinery, 3D printing, packaging and protective equipment
Alongside the stands ran a conference programme on the business, technology and policy sides of Indian sport, with product launches, live demonstrations and structured networking.
HoloBox911 at SFI Expo 2026
Fluidra, the aquatic infrastructure supplier, rented a HoloBox911 hologram display for its stand in Hall 14. Set up in landscape, it carried an interactive 3D presentation of an Olympic competition pool, a diving pool and its ten-metre tower, a plant room cutaway and a movable bulkhead dividing a fifty-metre tank. Visitors controlled it from a touch panel.
Case studies from this exhibition
Frequently asked questions
When and where was SFI Expo 2026?
From Thursday 30 July to Saturday 1 August 2026, 10am to 6pm daily, in Hall 14 at Bharat Mandapam, New Delhi.
Who organises SFI Expo?
The Times of India, published by Bennett Coleman & Co. Ltd. The 2026 show was the first edition.
What does SFI stand for?
Sports, Fitness & Infrastructure. The show also appears as The Times of India SFI Expo.