Exhibition · New Delhi
Bharat Tex 2026: a holographic runway for Shahi Exports
Fewer physical samples. One HoloBox.
In the film
- The idea A runway in a box: Shahi's holographic lookbook at Bharat Tex 2026.
- Wovens that float Full garments, life-size, turning slowly in mid-air.
- Styled on a model A model at full height, filmed once and shown all day.
- Embroidery at true scale Surface work buyers normally lean in to inspect, now at eye level.
- One footprint Shirts, dresses and jackets: the entire season inside a two-metre box.
- The result Fewer samples on the stand, the whole reel on show.
One HoloBox on the Shahi Exports stand at Bharat Tex 2026 carried a whole collection: life-size model walks and garments turning at true scale, glasses-free in a lit hall, for all four days.
We filmed real garment samples and a model in one studio session against a controlled background, then isolated, graded and mastered the footage for the display. We also ran the playback, which played unattended for the whole show.
What it was used for
- Presenting complete looks at life size, with the impact of a runway but no physical catwalk
- Showing many garments digitally, so not every physical sample had to be on the stand
- Letting buyers see silhouettes, embroidery and fabric detail at realistic human scale
- Supporting guided visits and collection introductions for customers and partners
What we built
Shahi Exports runs a holographic runway on its Bharat Tex 2026 stand
Summary
Shahi Exports hired a HoloBox for its stand at Bharat Tex 2026 and used it as a holographic runway. A model walked at full height and garments turned at true scale, visible to the naked eye in a fully lit hall. The collection ran all day across four days.
About Bharat Tex 2026
Bharat Tex is India’s flagship global textile event. The Ministry of Textiles describes it as the world’s largest integrated textile fair: one platform covering fibre and yarn, fabrics, garments, home textiles, technical textiles, handlooms, handicrafts and textile machinery. It launched in 2024 and runs every year, and 2026 was the third edition.
Dates, venue and organiser
- Dates: Tuesday 14 to Friday 17 July 2026, inaugurated by Union Minister of Textiles Shri Giriraj Singh
- Venue: Bharat Mandapam, Pragati Maidan, New Delhi, with the exhibition spread across more than 16 lakh square feet
- Organiser: Bharat Tex Trade Federation (BTTF), an umbrella body of 11 textile Export Promotion Councils and other industry organisations, chaired by Shri Naren Goenka with Co-Chairman Shri Bhadresh Dodhia
- Supported by: the Ministry of Textiles, Government of India
- Theme: "Weaving Indian Textiles Excellence into Fabric of Global Growth"
The Press Information Bureau reported 1,647 exhibitors and nearly 95,000 business visitors for the first three days of the show. No final four-day totals were published.
HoloBox911 at Bharat Tex 2026
Shahi Exports, one of the event’s key sponsors, used a single HoloBox911 display on its stand to show model walks and garments at true scale, including embroidery and fabric detail. It ran across all four days, unattended.
Case studies from this exhibition
Frequently asked questions
When and where was Bharat Tex 2026?
From Tuesday 14 to Friday 17 July 2026 at Bharat Mandapam, Pragati Maidan, New Delhi. The nearest metro is Supreme Court station on the Blue Line.
Who organised Bharat Tex 2026?
The Bharat Tex Trade Federation, an umbrella body of 11 textile Export Promotion Councils and other industry organisations, supported by the Ministry of Textiles. It is industry-led rather than government-run.
Is Bharat Tex a B2B exhibition?
Yes. It is a trade event for industry participants, built around buyer-seller meetings, sourcing, investment talks and a knowledge programme. Registration is through bharat-tex.com.