What the event was
The FMCG XR Innovation Conference was a 5-hour event at the Metaverse Experience Centre (MEC) in Noida. It looked at how VR, AR and the metaverse can change the way fast-moving consumer goods brands engage with buyers and shoppers.
Who attended
The conference was planned for people in FMCG companies who are responsible for brands, marketing and consumer engagement.
What they saw and did
Attendees saw immersive solutions built for consumer brands:
- VR merchandising
- Virtual product showrooms
- Augmented reality (AR) packaging
- Immersive brand campaigns
They also tried the immersive hardware at the MEC, including the HTC VIVE Focus 5K, Oculus Quest 2 and 3, RealWear devices, Vuzix, Apple Vision Pro, a Pico VR headset and Microsoft HoloLens, and saw how phygital training mixes physical and digital learning.
Visit the centre
You can try these solutions at the Metaverse Experience Centre in Noida. Book a visit and our team will show you the ones that fit your brand.
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Frequently asked questions
What was the FMCG XR Innovation Conference?
The FMCG XR Innovation Conference was a 5-hour event at the Metaverse Experience Centre (MEC) in Noida. It looked at how VR, AR and the metaverse can change the way fast-moving consumer goods brands engage with buyers and shoppers, through VR merchandising, virtual product showrooms, AR packaging and immersive brand campaigns.
Who was the FMCG XR Innovation Conference designed for?
The FMCG XR Innovation Conference was planned for people in FMCG companies who are responsible for brands, marketing and consumer engagement. Held at the Metaverse Experience Centre in Noida, the 5-hour event showed them immersive solutions built for consumer brands and gave them hands-on time with the centre's XR hardware.
What is VR merchandising for FMCG brands?
VR merchandising lets FMCG brands present their products and displays in a virtual retail environment, so buyers and shoppers can see and interact with them without a physical set-up. It was one of the immersive solutions shown at the FMCG XR Innovation Conference in Noida, alongside virtual product showrooms, AR packaging and immersive brand campaigns.
How can AR packaging help FMCG brands engage shoppers?
AR packaging adds digital content to a physical product pack, which shoppers view through a phone or AR device to learn more about the product or interact with the brand. Augmented reality packaging was one of the solutions shown to FMCG brand and marketing teams at the FMCG XR Innovation Conference at the Metaverse Experience Centre in Noida.
Which headsets did attendees try at the FMCG XR Innovation Conference?
Attendees at the FMCG XR Innovation Conference tried the immersive hardware at the Metaverse Experience Centre in Noida, including the HTC VIVE Focus 5K, Oculus Quest 2 and 3, RealWear devices, Vuzix, Apple Vision Pro, a Pico VR headset and Microsoft HoloLens. They also saw how phygital training mixes physical and digital learning.