The challenge in this industry
Pharma and medical equipment is complex, and much of how it works is hidden inside. Your sales team cannot bring every machine to every customer site, and a brochure does not show how the equipment will look in the client's space or which options suit them.
Buyers want to compare models, variants and options before they commit, and each salesperson tends to explain them in their own way.
How we help
We give pharma manufacturers four ways to show their products without a physical unit: AR that brings the machine into the client's actual space, product demos with a 3D printed miniature and an interactive tabletop model, VR presentations, and a standardised sales demo app.
Bring the machine into the client's actual space
With augmented reality on a tablet or phone, a life-size machine appears in the client's own space.
What your client experiences:
- A life-size machine in their actual space, so they see exactly how it looks on site
- A 360° walkthrough: they walk around the virtual machine naturally
- A working animation of the machine as it functions
- Feature callouts that show the key selling points on screen during the demo
- An optional guided voiceover that explains the machine's features
An interactive tabletop model
The same AR model also works on a table, alongside a 3D printed miniature of the machine.
- 360° machine view: walk around the model and explore it from every side
- See the internal components
- Key USPs and specs appear as interactive callouts
Product demos without a physical product
In virtual reality, buyers see the machine in an immersive presentation, with no physical unit on site.
A standardised sales demo app
A digital machine demo tool for tablets and desktops gives every salesperson the same demo. With it, your sales team can:
- Select any model from the product catalogue
- Play a working animation to demonstrate operation
- Rotate it in 3D and show it from every angle
- Explore internal components to explain the engineering
- Show exploded views that break down the assembly
- Show configurations, variants and options
- Highlight key USPs, specs and features
- Display use cases and application scenarios
Projects and solutions for pharma manufacturers
Projects
Plexus Medcare Hospital virtual tour
In healthcare, we built a web-hosted 360° virtual tour for Plexus Medcare Hospital in Rajkot. It covers over 30,000 sq ft and lets patients, families and referrers explore the facility 24/7 before they visit. The tour is live on the hospital's website and is also used internally for staff onboarding and patient counselling.
Solutions used: 360 virtual tour. Read the Plexus Medcare case study.
Solutions that fit
360 virtual factory tours
Let customers, auditors and overseas buyers walk through your factory from a browser, phone or VR headset. Clickable hotspots explain each line and process, with narration in multiple languages. It takes travel out of the sales cycle.
- Shot on site with 360 cameras, or built in 3D
- Hotspots with videos, specs and certifications
- Embed on your website or play at the booth
Product visualisation in AR
Scan a QR code or marker with a phone or tablet and your product appears in the real room at actual size. Your sales team carries the full product range in their pocket, at the booth, in the dealer showroom or at the customer's plant.
- 1:1 scale products placed on the floor or table
- Feature hotspots, animations and spec sheets
- Works on any modern phone or tablet
Employee onboarding
Give every new joiner the same first week: a VR tour of the plant, the company story, safety basics and their role, delivered the same way in every location. HR gets completion data for every person.
- VR plant tour and company introduction
- Role-based training paths
- Completion tracking and reports
Other industries we work with
Machine makers
AR and VR sales demos for light tower manufacturers
Light tower manufacturers use our AR, VR and 3D sales demo apps to show a life-size machine in the client's own space, without shipping a physical unit.
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AR and VR sales demos for HVAC and chiller manufacturers
HVAC and chiller manufacturers use our AR, VR and 3D demo apps to show life-size units in the client's facility and explain what sits inside, as at ACREX 2026.
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AR and VR sales demos for generator manufacturers
Generator manufacturers use our AR, VR and 3D sales demo apps to show a life-size machine in the client's own space and explain what sits inside it.
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AR, VR and 3D sales demos for packaging machine manufacturers
Packaging machine manufacturers use our AR, VR and 3D configurator apps to show life-size machines, models and options to buyers without shipping a unit.
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VR, MR and AR sales kits for fire extinguisher manufacturers
Fire extinguisher manufacturers use our VR, mixed reality and AR sales kits to recreate fire scenarios safely and show their full range at life size.
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Frequently asked questions
How is virtual reality used in the pharmaceutical industry?
For training, for sales and for showing equipment that is hidden inside a machine. At our Pharma XR Day, pharma leaders explored VR, AR and immersive training use cases for plants, quality and sales at the Experience Center in Noida.
How can pharma manufacturers show equipment to buyers without shipping it?
With AR that brings a life-size machine into the client's actual space, an interactive tabletop model alongside a 3D printed miniature, VR product presentations, or a standardised sales demo app for tablets and desktops.
Can a client see a pharma machine in their own facility before buying?
Yes. With augmented reality on a tablet or phone, a life-size pharma machine appears in the client's own space, so they see exactly how it looks on site. Clients can walk around it in a 360 degree walkthrough, watch a working animation, see feature callouts with key selling points and, optionally, hear a guided voiceover explaining the machine's features.
How can we explain pharma equipment whose workings are hidden inside?
With an interactive tabletop model: the same AR model of the machine on a table, alongside a 3D printed miniature of it. Buyers can walk around the model for a 360 degree view, see the internal components, and read key USPs and specs as interactive callouts.