Case study · GFF 2025
A 10×10 ft anamorphic LED wall for Experian at Global Fintech Fest 2025
Experian needed a software platform to feel real to visitors walking past. Our anamorphic LED wall showed its data capabilities breaking out of the screen, and drew 4,000+ visitors in two days.
4,000+ visitors in two days at GFF 2025.
In the film
- The show Global Fintech Fest 2025, with 400+ exhibitors.
- The content Experian's platform, breaking out of the screen in 3D.
- The booth 4,000+ visitors in two days.
Summary
At Global Fintech Fest (GFF) 2025 in Mumbai, Experian needed to make an intangible software platform feel real to visitors walking past. We built a 10×10 ft anamorphic LED wall that showed its data capabilities in 4D, with insights and data flows appearing to break out of the screen.
The booth drew 4,000+ visitors in two days.
The brief: stand out among 400+ exhibitors
Global Fintech Fest is an annual conference for finance and technology, organised jointly by NPCI, PCI and the Fintech Convergence Council. The 2025 edition brought 1,00,000+ attendees and 400+ exhibitors to the Jio World Convention Centre, Mumbai.
With that many exhibitors competing for the same audience, banners, brochures and a looping screen were not going to be enough. Experian’s product is software, so there was nothing physical to put on the stand. It needed a reason for people to stop.
What we built
A 10×10 ft anamorphic LED wall. Anamorphic content creates a 3D illusion that visitors see with the naked eye, with no headsets or glasses, so the brand’s story appears to come out of the screen.
For Experian, the content turned its data capabilities into 4D visuals: insights and data flows that seem to break out of the wall towards the viewer.
How we plan a booth
Our exhibition work follows one framework, used across 35+ enterprise events:
- Attract: a display on the fascia that can be seen from across the hall.
- Engage: something visitors can react to or take part in.
- Enquire: a natural conversation starter for the booth team.
How it worked on the day
The wall gave the Experian team an easy opening for conversations about the platform.
Results
- 4,000+ visitors to the Experian booth in two days
About the solution
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It gives people a reason to stop at your booth and film it on their phones.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 3 to 4 minutes, looped for the show
- Content sized to the exact LED wall at your venue
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