What it is
The metaverse is a shared virtual space that combines elements of social media, online gaming, augmented reality (AR) and virtual reality (VR). People enter it, meet and interact in real time.
For a business, it is a connected digital environment that goes beyond a normal website or video call: a place to collaborate, communicate and engage customers.
How it works
The metaverse brings together VR, AR and other interactive technologies in one space. People access it through VR headsets, AR glasses, PCs and smartphones, so not everyone needs a headset to take part.
For a business, this means:
- Real-time work between teams in different locations
- Customers can explore a product or space, not just read about it
- Product development and testing in a virtual space
- Visitors can join from anywhere, without travel
- Data on how people interact, to support decisions
Where it fits for manufacturers and exhibitors
- Employee training: training simulations that give practical experience in a virtual environment.
- Collaborative design and engineering: teams working on the same project together.
- Marketing: interactive campaigns that let buyers explore your product.
How we use it
We build virtual showrooms, VR exhibition set-ups and virtual tours of facilities and offices, and we show them at our Metaverse Experience Center in Noida. Our 360 virtual factory tours take buyers through your plant from a browser. Talk to our team about what you want to show.
Related: 360 virtual factory tours.
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Frequently asked questions
What exactly is the metaverse?
The metaverse is a shared virtual space that combines elements of social media, online gaming, augmented reality (AR) and virtual reality (VR), where people enter, meet and interact in real time. For a business, it is a connected digital environment beyond a normal website or video call, used to collaborate, communicate and engage customers.
What is the industrial metaverse?
The use of connected 3D environments in manufacturing rather than in consumer gaming. Manufacturers use them for design and engineering, employee training and marketing.
Do you need a VR headset to access the metaverse?
You do not need a VR headset to access the metaverse. People can join through VR headsets, AR glasses, PCs and smartphones, so not everyone needs a headset to take part. This means visitors can join a metaverse space from anywhere.
How can businesses use the metaverse?
Businesses can use the metaverse for real-time work between teams in different locations, letting customers explore a product or space, testing products in a virtual space, reaching visitors anywhere and collecting data on how people interact. Common uses include employee training, collaborative design and marketing.