A holographic wall for client visits.
In the film
- The brief Partner logos that do more than sit on a screen.
- Logos that float IBM's key partners, in mid-air.
- How it works Two spinning LED fans: no screen, no glass.
- Built in A custom wall that blends into the Experience Center's interiors.
- The result A permanent wall for client visits.
Summary
IBM asked us to present its technology partners at its Experience Center in Bangalore. We designed and installed a two-fan holographic wall that shows IBM’s key partner logos in 3D, appearing to float in mid-air.
It runs as a permanent feature of the center, seen by the clients, partners and stakeholders who visit.
The brief: partner logos that do more than sit on a screen
IBM wanted to move beyond static displays and ordinary digital screens. The partner logos needed to look innovative and fit IBM’s identity as a global technology company.
The installation also had to blend in with the existing interiors, lighting and feel of the Experience Center.
What we built
A two-fan holographic wall. It uses persistence-of-vision (POV) LED fans: blades spin at high speed and display high-resolution content that seems to hover in the air, with no screen or glass.
- Two holographic fans side by side on a dedicated wall, giving one wide display area for the partner logos
- IBM’s key partner logos rendered in 3D
- A wall mount and surrounding structure custom-fabricated to match the room
- No bulky hardware or visible wiring, so the set-up suits the existing décor, lighting and theme
How it works day to day
The wall runs as a permanent feature of the Experience Center. Visitors walking through see IBM’s partners presented as floating 3D logos, and the content is managed from a touchscreen.
Results
- Visiting clients, partners and stakeholders see IBM's partner logos in 3D as they walk through.
- The content is managed from a touchscreen.
About the solution
HoloFan holographic displays
HoloFan holographic displays show a product, logo or animation floating in mid-air, using a spinning LED fan. They suit booths and lobbies where space is small or the product is too big or too valuable to bring.
- 360-degree product view as a floating 3D hologram
- HoloFan holographic walls for larger booths and lobbies
- Can be combined with touch screens and games
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