Key takeaways
Your packaging can be more than just flat – AR can turn it into an interactive media channel, enhancing visibility on shelves and building brand loyalty and repeat purchases.
Benefits of AR in Packaging
Extended Interaction: AR increases engagement time by 55% compared to traditional advertising.
Market Expansion: AR campaigns can boost market share by 3%.
Consumer Demand: 78% of consumers want more information than what's on the packaging.
Boost Sales
Increase brand recognition and consumption by making packaging more interactive. AR can boost sales by up to 15% through product education and promotional activities.
Enhance Brand Engagement
AR connects with customers anywhere, offering valuable experiences that increase engagement time by 55% compared to traditional advertising. Use AR to enhance loyalty programs, CSR initiatives, sponsorships, and more.
Gain Consumer Insights
AR packaging provides direct customer engagement, offering real-time, actionable insights about when, where, and how long customers interact with your products.
Effective AR Applications in Packaging
Loyalty Programs: Use digital rewards to encourage purchases without reducing margins through discounts or gifts.
Promotional Partnerships: Enhance brand and partner value with AR-enhanced packaging.
Data Collection: Encourage customers to scan packaging and share details, gathering valuable data.
Sustainability: Turn packaging into a digital discovery channel to help customers make informed, sustainable choices.
By integrating AR, packaging becomes an interactive experience, driving sales, increasing engagement, and providing valuable consumer insights.