Augmented Reality at trade shows? The Power of Smart Guiding for more fun and orientation
The solution, supported by AI and AR, captures attention through a mirror effect that displays an integrated live camera image. As visitors gaze into the mirror, they witness their own reflection accompanied by virtual speech bubbles floating beside their heads. This enhances the visitor experience and effectively attracts attention to the booth. Moreover, the inclusion of gender-specific AR speech bubbles piques visitors' curiosity, leaving them eager for further engagement.