The Drake: Modern Living Redefined with Immersive Tech
Marketing
Key takeaways
Visual Immersion was enlisted by NBKWPartners, a property developer, to enhance the digital marketing strategy for their latest project, The Drake at White Rock Lake. This limited collection of condominiums epitomizes a blend of modern sophistication and classical charm, a departure from conventional "glass-box" modernism. The architectural design of The Drake is a testament to its surroundings, paying homage to the Lakewood neighborhoods while offering a unique and contemporary living experience.
The terraced façade of The Drake is a standout feature, allowing for ample use of glass to capture the picturesque views of White Rock Lake. Balconies provide residents with outdoor living spaces, creating a harmonious connection between the interior and the surrounding landscape. This design approach ensures that The Drake not only complements the natural beauty of the area but also engages with the street and neighboring properties in a meaningful way.
Visual Immersion's digital media campaign for The Drake emphasizes its core values and design principles. The vision for The Drake is one of natural elegance, with a focus on proportion and rhythm that mirrors the organic flow of nature. The graphical components developed by Visual Immersion, including 3D illustrations, animations, and 2D graphic designs, serve to enhance the project's marketing materials and showcase its unique architectural features.
The team behind The Drake's design, including Ray Tse, Jenny Cargill, and Angela Sam from GDA, meticulously crafted the building envelope to harmonize with the natural elements of the White Rock area. Their attention to detail is evident in every aspect of the project, from the overall design concept to the smallest graphical components.
Through interactive campaign distribution platforms for web and mobile devices, Visual Immersion has successfully captured the essence of The Drake at White Rock Lake. This project stands as a testament to thoughtful design and serves as a model for modern living that is both elegant and environmentally conscious.
