Standard Chartered's Gamified Metaverse for Financial Education

Standard Chartered and SC Ventures have made a bold move into the metaverse, leveraging a gamified experience to educate users about digital assets and financial wellness in an engaging and entertaining manner. LandVault, a leading virtual experience creator, was instrumental in bringing this vision to life by designing a monopoly-inspired game layout that takes users on an educational journey through a series of mini-games and quests.

LandVault's role extended beyond just creating the game layout; they provided an end-to-end solution that included conceptualization, design, and implementation of the entire experience. This involved integrating four key partners—CardsPal, Autumn, Hong Kong Marathon, and Arts in the Park—into the experience to enhance its depth and breadth.

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The activation features several best-in-class structures, including iconic landmarks like Big Ben, Marina Bay Sands, the International Finance Center in Hong Kong, and Dubai-inspired buildings. These structures, coupled with a wide range of gamified elements, create an immersive environment that captivates users and keeps them engaged throughout the experience.

One of the key aspects of this project was to ensure that the metaverse HQ reflected Standard Chartered's global presence. To achieve this, LandVault meticulously replicated hundreds of assets from Standard Chartered's various branches, from office desks to vending machines, to maintain brand authenticity and provide users with a truly branded experience.

The design and layout of the experience were also carefully crafted to reflect Standard Chartered's global footprint in key markets such as the UK, Singapore, Hong Kong, and Dubai. Each area of the experience was designed to have its own culturally relevant flair, with nods to local customs and traditions, making the overall experience relatable and identifiable to users from different regions.

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The gamified elements of the experience were designed to leverage these diverse cultural foundations to establish authenticity and bring engaging game mechanics to life. From parkour challenges to mazes and trivia games, each game in the experience was themed around financial education and set within an overarching narrative that drove users through the experience and encouraged repeat engagement.

Overall, the Standard Chartered and SC Ventures metaverse experience represents a groundbreaking approach to financial education, blending entertainment with learning in a way that is both fun and effective.