SEAT's Immersive 4D VR Experience at Paris Motor Show

Seat, Spain’s leading car manufacturer, was on the brink of unveiling their newest vehicle model at the Paris Motor Show, the largest and most significant automotive event in the world. This annual exhibition, which attracts over one million visitors and spans 80,000 square meters of display space, serves as a premier platform for automobile companies to distinguish their brand, showcase their cultural identity, and present their latest innovations. It was during this high-profile event that Wildbytes and OgilvyOne stepped in to make a remarkable impact.

Wildbytes, in collaboration with OgilvyOne, undertook the challenge of creating an unprecedented and immersive experience for car enthusiasts. They aimed to design a spectacular 4D ride that would captivate visitors and showcase the most advanced audiovisual technologies in a way that had never been done before. To bring this innovative concept to life, they executed three key parallel productions:

1. A Cinematic 360-Degree Film: This film was crafted using a diverse range of filming techniques, including aerial drone shots, urban environment captures, and detailed interior scenes. It also incorporated binaural audio recording to enhance the realism and immersion of the visual experience.
2. A Custom VR Player: They developed a bespoke VR system designed to synchronize over 50 VR headsets simultaneously, creating a unified and engaging group experience for participants.
3. Motorized Chairs: They designed and programmed specialized motorized chairs that moved in coordination with the film’s visuals, offering a physical sensation that complemented the virtual experience.

These three components were expertly integrated and synchronized to create a large-scale 4D VR auditorium, offering visitors a fully immersive and memorable experience. The result of their efforts was a tremendous success, with over 13,000 attendees expressing their enthusiasm for the experience. While it might not have been a monumental breakthrough for humanity, it was a proud moment for Wildbytes and OgilvyOne as they made a significant contribution to the rapidly evolving field of virtual reality.