Renault's AR Training for Dealers

Renault faced a significant challenge in delivering effective product training across its extensive national dealer network. Traditional training methods were proving to be resource-intensive and costly, requiring substantial investment in print materials and in-person sessions. To address these issues, Renault sought an innovative solution that would streamline the training process and enhance the effectiveness of their sales representatives. The answer came in the form of a cutting-edge Augmented Reality (AR) tool designed to provide interactive and engaging product training.

The AR solution developed for Renault involves a sophisticated tool that leverages AR technology to train sales representatives on the features of the Renault Clio. This solution was implemented through a mobile app that allows users to scan the number plate of a Renault Clio vehicle. Upon scanning, the app digitally overlays a series of informative annotations around the physical car. These annotations display bitesize content that explains various features, specifications, and selling points of the Clio in a visually engaging manner.

As users move around the car, they encounter interactive elements that provide detailed explanations and highlight key features. This approach not only makes the training experience more interactive but also significantly reduces the reliance on traditional print materials, cutting associated costs and updating training content more efficiently. The ability to update and distribute training materials digitally ensures that all dealership staff have access to the most current information without the need for physical reprints.

The AR tool developed for Renault exemplifies a forward-thinking approach to automotive training. By transforming the traditional training method into a digital, interactive experience, the AR solution addresses key challenges in the industry. The app’s ability to overlay informative content on the physical vehicle allows sales representatives to engage with the product in a more dynamic and memorable way. This method not only saves on the costs associated with printed materials but also enhances the training process by providing instant updates and wide accessibility across the dealer network. Through this innovative use of AR technology, Renault has set a new standard for effective and efficient product training in the automotive sector.

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