Patrón's AR Gift Wrapper: Revolutionizing Gifting

During the COVID-19 pandemic, traditional social gatherings were replaced with distanced celebrations, prompting a need for creative solutions. To address this, Patrón and ROSE collaborated to create the Patrón Virtual Gift Wrapper, a digital platform that revolutionizes the act of gifting alcohol. This innovative experience allows users to design custom gift wrap using photos, text, and stickers, which is then transformed into a 360-degree augmented reality wrapping around a Patrón bottle.

The Patrón Virtual Gift Wrapper offers a unique and sentimental approach to gifting, while also providing customers with a hands-on experience in augmented reality. Accessibility was a key consideration in the development of this platform, ensuring that it could be used easily from everyday mobile devices without the need for expensive VR technology or specialized skills. The goal was to allow users to create something in 3D space without requiring advanced artistic abilities or equipment.

To achieve this, the team utilized a React/HTML Canvas microsite for designing the wrapping, an 8th Wall/A-FRAME experience for viewing it in augmented reality, and a serverless API backend with cloud storage for scalability. The platform also leverages recent updates in 8th Wall that allow for direct sharing to Instagram, enabling users to easily share their creations on social media.

Overall, the Patrón Virtual Gift Wrapper exemplifies how augmented reality can be used to enhance traditional experiences, offering a creative and engaging solution to gifting during challenging times.