Monsarrat's Outdoor AR Gaming Innovation

Monsarrat specializes in next-generation location-based augmented reality (AR) games and sought our expertise to enhance ground detection, user experience, and tracking in an outdoor mobile AR game.

Founded by Johnny Monsarrat, also the creator and CEO of Turbine (acquired by Warner Bros. for $160 million), Monsarrat aims to develop a highly immersive AR game based on a $10 billion Hollywood franchise, akin to Harry Potter or Star Wars. The game is designed to be played outdoors, allowing users to freely move around, socialize, and play.

Monsarrat's vision is to break the confines of indoor gaming and use AR to encourage people to spend more time outside. AR technology creates an immersive experience by blending the physical world with the game's storyline.

The challenge lies in balancing development skills with an understanding of user experience. In AR games, user experience significantly impacts engagement and retention. Stability issues and the dynamic location of virtual objects are key challenges in AR gaming. Our task was to find solutions that would enhance the game's performance and feel across a wide range of iOS and Android devices, regardless of their AR processing capabilities.

When developing AR experiences, it's crucial to consider how creative or innovative solutions impact performance, user experience, and device resources. Implementing overly creative solutions can lead to issues like rapid battery drain, highlighting the importance of a balanced approach. Overall, Monsarrat's ambition is to create an engaging AR game that seamlessly integrates with the outdoor environment, providing users with a unique and immersive gaming experience.