Mastercard AR Tour: Miami Design District's Priceless Art Collection
Marketing
Key takeaways
Mastercard and the Miami Design District have joined forces to offer Mastercard cardholders an exclusive and immersive tour of the district's art collection through augmented reality (AR). This innovative partnership allows cardholders to experience seven iconic art pieces from the Miami Design District's collection in their own surroundings, providing a unique and educational experience.
The Mastercard Priceless AR Tour begins with cardholders using their mobile devices to select a starting point for their tour. This selection triggers an AR art installation, which serves as the entry point to the tour. Once inside, users can choose from the seven featured art pieces and are then transported to the Miami Design District to view the selected artwork in a 360-degree view.
Each art piece is presented within a virtual portal, and users can explore the artwork by moving their device or tapping on designated hotspots. Audible and written descriptions accompany each piece, providing users with detailed information about the artwork and its significance. Users can also move around the virtual space to view the art pieces from different angles, enhancing the immersive experience.
The Mastercard Priceless AR Tour features a diverse selection of artwork, including pieces by renowned artists such as Criola, Buckminster Fuller, John Baldessari, Sol LeWitt, Virgil Abloh, Urs Fischer, and Jana Euler. These pieces are a combination of public artworks and pieces from the district's private collection, offering cardholders a glimpse into both the public and exclusive aspects of the Miami Design District's art scene.
Overall, the Mastercard Priceless AR Tour provides cardholders with a unique opportunity to explore and learn about the art in the Miami Design District from anywhere in the world. This partnership highlights Mastercard's commitment to providing its cardholders with exclusive and enriching experiences, showcasing the intersection of art, technology, and commerce.
