Hansgrohe Inspirator: A Virtual Showroom for Personalized Bathroom Design

This immersive solution is designed to transform user inspiration into qualified leads through an intuitive, three-step process.

Setting a New Standard in Consumer Engagement

The focus is on building a stronger connection between the hansgrohe brand and its end customers. The idea revolves around providing a seamless digital service that simplifies bathroom design decisions while enhancing customer enthusiasm for the brand.

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A Versatile Tool for Events and Retail

The proposed solution could make a significant impact at trade fairs like ISH 2023 in Frankfurt, where hansgrohe unveiled its new positioning to industry leaders and dealers. This tool is intended to function as both a web application and a touch installation for industry events and retail stores, offering an interactive and engaging customer experience.

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Empowering Users Across Skill Levels

The concept focuses on bridging the gap between inspiration and purchase by addressing key needs identified in stakeholder focus groups. The resulting customer-centric design emphasizes ease of use, catering to everyone from novices to seasoned designers, and integrating seamlessly with hansgrohe's sales and communication efforts.

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Interactive Mood Boards for Inspiration

The proposed experience introduces users to a playful virtual setup inspired by the mood board approach to interior design. This helps customers explore styles and preferences while lowering the barriers to getting started with bathroom planning.

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Visualizing Ideas in 3D

Drawing on inspiration from architect Peter Ippolito’s hansgrohe designs, the envisioned tool would feature high-quality bathroom visualizations that feel authentic and lived-in. Users could personalize these pre-designed spaces to reflect their ideal bathroom’s look, functionality, and ambiance, making the design process both engaging and efficient.

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