Gold Rush Trail AR App Launches

The Cariboo Chilcotin Coast Tourism Association and QuestUpon announce the start of the summer tourism season with a new Mobile App. The app aims to educate, entertain, and inspire people to explore British Columbia’s historic Gold Rush Trail. Last year’s summer was challenging for the Cariboo region, but this partnership is one of the tools used to attract visitors to the Gold Rush Trail. The trail begins in New Westminster and leads north to Barkerville Historic Town & Park, offering a journey filled with history, Indigenous culture, natural beauty, and encounters with friendly locals. CCCTA CEO Amy Thacker describes the Gold Rush Trail as British Columbia's premier touring route, inviting people to explore its cultural history and natural wonders.

The partnership with QuestUpon seeks to spark a sense of adventure in people of all ages, encouraging them to escape the city and embark on a journey up the Gold Rush Trail. The QuestUpon app combines geocaching, historic trivia, and augmented reality features, allowing users to see animals, iconic Gold Rush characters, and historic photos along the trail. QuestUpon COO and Co-founder Tammy Meyers explains that their app brings historic storytelling to life, giving users a sense of place as they explore the trail.