Festive Fun: Coca-Cola's AR Photo Booth Pop-Up

Coca-Cola is fostering connection and celebration this Chinese New Year with an interactive AR Photo Booth pop-up. This exciting installation is located just outside Wisma Atria and features a large LED display enhanced with Augmented Reality (AR) technology. The photo booth offers a fun and festive experience for all visitors.

The primary goal of this AR Photo Booth is to bring people together during the pandemic through a lighthearted, casual, and gamified activity. Coca-Cola aims to create a joyful and memorable experience that encourages social interaction and festive spirit. Situated outside Wisma Atria, the photo booth pop-up greets users with a vibrant and festive setup. The large LED display is equipped with motion-detection technology, which activates the screen as users approach. This interactive element adds an engaging touch to the experience.

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Once the screen is activated, users can pose alongside the virtual tiger mascots that appear on the display. The AR technology integrates these mascots into the frame, making for a delightful and immersive photo opportunity. At the end of the session, a QR code is generated and displayed on the screen. Users can scan this QR code to download their pictures, allowing them to keep and share their festive memories.

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This AR Photo Booth by Coca-Cola combines innovative technology with festive fun, creating an experience that not only entertains but also promotes togetherness during the Chinese New Year celebrations. The integration of AR technology with a traditional photo booth concept adds a modern twist, making it a unique and engaging attraction for all ages.

Overall, the Coca-Cola AR Photo Booth pop-up is an excellent example of how technology can enhance traditional holiday activities, providing an interactive and enjoyable experience that brings people closer together during the festive season.