Burger King's AR Campaign Showcases Immersive Marketing Innovation

The Challenge

After the success of the BK Dino's collectible campaign, Burger King South Africa aimed to expand on the original concept with a new, innovative approach. Customers received three collectible cards with each kiddie’s meal, featuring unique images, interesting facts, and statistics. Scanning the cards using the BK Gone Wild AR app brought the cards to life with interactive 3D models in augmented reality (AR). The challenge was to enhance the campaign's engagement and entertainment value while making it more educational and impactful for children and society.

The Solution

By analyzing feedback and data from the BK Dino's AR application, bizAR Reality gained valuable insights into customer engagement. This enabled us to refine and optimize the user journey, adding new features and functionalities.

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To increase the campaign's significance, we focused on highlighting endangered species from around the world. The BK Gone Wild AR application allowed users to interact with 3D models of these animals in AR, build their digital collections, learn about the animals, test their knowledge with quizzes, and enjoy a variety of mobile games.

Conclusion

This campaign exemplifies the powerful application of immersive technology in the FMCG industry. By combining education with entertainment, Burger King South Africa successfully engaged young customers, raising awareness about endangered species while providing a fun and interactive experience. This innovative use of AR not only enhanced customer engagement but also demonstrated the potential of immersive tech to deliver meaningful content in the fast-moving consumer goods sector.