AR to Boost Garden Office Sales

SMART Modular Buildings, a leading UK manufacturer of garden office spaces, faced a growing challenge due to increased competition in the garden rooms market. To stand out and attract high-quality leads, the company sought innovative solutions to streamline the buying process and offer a superior customer experience. To address these challenges, they collaborated with a development team to create a state-of-the-art Augmented Reality (AR) Garden Room Configurator and Visualiser App.

The Challenge: SMART Modular Buildings needed to differentiate itself in a competitive market while improving the efficiency of the sales process. Traditionally, the process of visualizing and customizing garden offices was lengthy and labor-intensive for both customers and the sales team. Reducing the time it took for customers to see their ideal designs and increasing the quality of the visual representation were crucial for gaining a competitive edge.

The Solution: To overcome these challenges, the development team designed a comprehensive AR app that allows customers to virtually design and explore their dream garden office or studio. This app features 64 different sizes and a wide range of customization options for panels, windows, doors, and interior elements. By utilizing high-quality 3D models and the REYDAR platform, the app provides a fully immersive and branded AR experience. The app serves dual purposes: as a consumer-facing tool for customers to visualize their designs and as a sales tool for SMART's team.

The app’s functionality includes the ability to generate unique configuration codes that streamline the quote generation process, thus shortening the time from initial lead to final sale. This feature not only speeds up the sales cycle but also frees up the sales team to focus on acquiring new leads.

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The Results: The AR Garden Room Visualiser App proved to be a game-changer for SMART Modular Buildings. Its intuitive design and extensive customization options led to a notable increase in customer satisfaction. The app’s enhanced visual capabilities significantly boosted the conversion rate by allowing customers to quickly and clearly see their bespoke garden room designs. As a result, the app has become a key differentiator for SMART, solidifying its position as the market leader in the garden office sector.