AR Menu Transforms Denny’s Dining Experience

Denny’s, a prominent global franchise and one of the largest full-service restaurant brands, sought to revolutionize the traditional dining experience by creating a more engaging and interactive menu for its patrons. The brand aimed to move beyond conventional menu interactions and offer a novel and immersive way for customers to explore the restaurant’s offerings. The new initiative, named "It’s Diner Time," was designed to not only showcase the history of Denny’s but also bring the dishes to life in a visually captivating manner.

To achieve this ambitious goal, Denny’s collaborated with QReal, a subsidiary of The Glimpse Group known for its expertise in augmented reality (AR) technology. The partnership resulted in the development of an innovative AR experience integrated into Denny’s menu. The AR menu was crafted to provide diners with a rich, interactive experience by leveraging QReal’s advanced 3D modeling and AR capabilities. This immersive AR menu was built using 8th Wall’s web-based AR platform, which allows users to access the AR content directly from mobile and tablet browsers without the need for a separate app.

The AR menu featured high-quality 3D assets that animated Denny’s dishes, provided visual storytelling about the brand’s history, and highlighted limited-time specials and ingredient stories. By integrating these elements into the menu, the AR experience transformed the standard dining experience into an engaging exploration of Denny’s culinary offerings and brand heritage.

The outcome of this AR initiative was a significant enhancement of the dining experience for Denny’s patrons. The use of AR technology offered a fresh, interactive approach that captivated diners and deepened their connection with the restaurant’s brand. This innovative use of AR not only elevated the menu experience but also had the potential to increase customer engagement and loyalty, demonstrating how advanced technology can be utilized to transform the food service industry.