AR Makeup Try-On Enhances Sephora’s Online Shopping Experience

As a prominent cosmetics and beauty retailer, Sephora (Turkey) faced the challenge of adapting to the growing trend of virtual try-ons to stay competitive in the ever-evolving retail landscape. With the rise of e-commerce, the inability for customers to physically try on makeup products posed a significant obstacle to replicating the in-store experience online. Customers were struggling to visualize how various makeup products would appear on their own skin, which impacted their confidence in making online purchases. Recognizing this challenge, Sephora sought an innovative solution to provide a virtual makeup try-on experience for its online customers, aiming to match or exceed the level of engagement and satisfaction found in physical stores.

To address this challenge, Sephora partnered with PulpoAR, a division of QReal, which is a subsidiary of The Glimpse Group. PulpoAR specializes in crafting high-quality augmented reality (AR) experiences, and together they developed a cutting-edge AR feature designed specifically for Sephora’s online platform. This new feature enabled customers to use their phone or webcam to virtually apply different makeup products to their faces in real-time. The AR technology allowed users to experiment with various makeup shades and styles, offering a realistic and interactive preview of how the products would look on their own skin.

The implementation of this AR try-on feature was a significant success for Sephora. It provided customers with an immersive and engaging online shopping experience, enabling them to make more informed purchasing decisions from the comfort of their homes. The introduction of this innovative feature led to a 25% increase in the rate at which customers added products to their shopping baskets and a remarkable 35% rise in conversion rates. Additionally, Sephora’s use of AR technology was complemented by enhanced online shopping features, including personalized product recommendations and a user-friendly order tracking system. This combination of AR innovation and improved online services not only elevated the customer experience but also solidified Sephora’s position as a leader in the beauty retail industry.